Earl Honeycutt, professor of business administration-marketing, was notified that his invited article: “A Commentary on ‘Business Marketing in Master’s Programs: A Part of the Fabric'” will appear in the Journal of Business-to-Business Marketing, Volume 14: 1, 2007, pp. 53-60. The abstract for the article is listed below:
This article reflects upon “Business Marketing in Master’s Programs: A Part of the Fabric.” The purpose of this commentary is to examine the authors’ recomendations, raise questions and concerns, and extend the authors’ experiences by suggesting ways graduate B2B educators at both large and small programs can benefit from the authors’ recommendations and their considerable expertise in teaching business marketing.