Yap, Das, and Burbridge have book chapter accepted for publication

Alex Yap, Tina Das, and John Burbridge of the Martha and Spencer Love School of Business were informed that their peer-reviewed book chapter titled “A Composite Model for E-Commerce Diffusion: Revisited” was accepted for publication in the Handbook of Research on Information Management and the Global Landscape (Advances in Global Information Technology Series).

The research looks at the effects of culture, socio-economic, and technology factors in the adoption and diffusion of e-commerce. The book will be published by IGI Global Publications.