Archive for July 30, 2008

A couple of cities across the nation more readily align themselves with the motion picture industry. Of course, there’s Los Angeles and New York, the bastions of the film business. To a lesser extent, tropical locations such as Honolulu and Miami are no strangers to movie crews.

Lee Bush, assistant professor of communications, wrote an article on conversational marketing for the online publications of the Public Relations Society of America. The article, titled "Conversational marketing - engaging the networked community in a dialogue with your brand," argues that old models of communications are still pervasive.

Many students keep little more than a photo album to share their stories from overseas college trips. Elon junior Ashley Dischinger, however, will soon have much more to show for her recent Winter Term program in South Africa – a chapter in a forthcoming guidebook on study abroad destinations.