Earl Honeycutt, a professor of marketing and interim chair of the Department of Marketing and Entrepreneurship, has had an article accepted for publication and recently received an award for the quality of his research over the summer.
“Response to: ‘The Journal of Business-to-Business Marketing Comes of Age” recently appeared in the Journal of Business-to-Business Marketing as an invited piece. Co-authored with Shawn Thelen of Hofstra University, the article reviews and builds upon another article that appears in the same publication.
The Journal of Business-to-Business Marketing has been in existence for 13 years. This article reflects upon an older article that conducts a self-examination of the journal’s first years of operation. In response, Honeycutt and Thelen raise questions about the original article, take an alternative look at the summary of articles presented, and offer an appraisal of future JBBM operations.
Honeycutt was also notified that a co-authored article, “The Service Recovery Paradox: Justifiable Theory or Smoldering Myth,” was selected as a Highly Commended Award Winner at the Literati Network Awards for Excellence 2008. The article originally appeared in the 21:3 (2007) issue of Journal of Services Marketing.
Co-authors for this paper include Vince Magnini at Virginia Tech University, and John Ford and Ed Markowski, both at Old Dominion University.
Honeycutt is the 2008-09 Distinguished Scholar at Elon University.