Gunby publishes research on organization strategy development

Norris Gunby Jr., assistant professor in the Love School of Business, has had a strategic management discipline-based paper accepted.

The paper, titled “Firm Performance and Complementary Strategy Development Processes,” continues exploration of the process-performance linkage by positing several relationships between a multidimensional operationalization of the strategy development process and firm performance. Specifically, a strategy process configuration which is complementary to constrained environmental conditions is identified.  The article will be published in the Management Decision.