Alexander Y. Yap, associate professor of management information systems in the Martha and Spencer Love School of Business, has published a peer-reviewed book chapter titled "U-Commerce in the Financial Marketspace."
The peer-reviewed manuscript by Yap is included as Chapter 5 of the hardbound book Ubiquitous Commerce for Creating the Personalized Marketspace: Concepts for Next Generation Adoption (Editors: Hung, Wong, and Cho). The book is now in print with ISBN No. 978-1-60566-378-4.
The research initiative came to fruition with the help of Yap’s academic sabbatical leave granted by Elon University in spring 2009.