John J. Burbridge, a professor of operations and supply chain management, and Coleman R. Rich, senior lecturer of operations and supply chain management, recently had their case on VF Corporation accepted for publication in the upcoming 14th edition of Strategic Management: Concepts and Cases to be published by Prentice Hall on December 31, 2011.
The text is authored by Fred David. The VF Corporation case focuses on the concepts of branding and supply chain management.
This is their second published case.