The Elon team of Carl Brunaes ‘13 and Ryan Vet ‘13 was named the overall best-performing company in the GLO-BUS competition-based global strategy simulation for the week of Nov. 26-Dec. 2.
GLO-BUS is an online exercise where teams of students run a digital camera company in head-to-head competition against other student teams.
Martha and Spencer Love School of Business students enrolled in BUS 465A Business Policy, taught by Bruce Hearn, instructor of marketing and entrepreneurship, participated in the GLO-BUS simulation. The teams were responsible for assessing global market conditions, determining how to respond to the actions of competitors, forging a long-term direction and strategy for their company, and making business decisions.
Each week, GLO-BUS measured company performance based on overall score, stock price, earnings per share and return on equity.
During the week of Nov. 26-Dec. 2, there were 2,095 teams from 122 colleges/universities around the world participating in the simulation. Brunaes and Vet had the highest overall score, tying with 36 other teams.
Other notable Elon performances include:
- The team of Marshall Babcock, Mark Moon and Kevin Simon finished 74th in return on equity and 92nd in stock price.
- The team of Bruce Baughman, Trishelle Byrd and Katie Struck finished 51st in return on equity.