Elon alumni collaborate on freestyle video for DanceOn

Raj Rawal '12 and Lea McNamara '18 partnered with dancer/choreographer Betsy Struxness on a new freestyle video set to a Billie Eilish song. 

Directed by Raj Rawal '12 and shot/edited by Lea McNamara '18, one of the newest freestyle videos for production and media company DanceOn is now available on YouTube. The Elon alumni collaborated with renowned dancer/choreographer and Broadway sensation Betsy Struxness ("Hamilton: An American Musical," "Matilda") on the video set to "You should see me in a crown," by artist Billie Eilish. 

"It's honestly such an honor to work with one of the most renowned dancers in the industry and I'm so thankful that the DanceOn team gives so many opportunities to elevate storytelling on a grand scale. I'm even more honored to be a part of the team," says Rawal about the experience. 

View the full video below: 

Captivating an audience of more than 100 million, DanceOn reaches viewers across mobile, web and streaming platforms worldwide. The programming spans long-form original series and encompasses most dance content online. DanceOn was co-founded by Madonna, its CEO, and Elon alumna Amanda Taylor '06, Guy Oseary and Allen DeBevoise in 2011. 

DanceOn currently employs five Elon alumni: 
Amanda Taylor '06 (Co-Founder/CEO)
Lace Varn '07 (VP of Sales)
Kara Griffin '11 (Producer)
Raj Rawal '12 (Director of Social Media)
Lea McNamara '18 (Editor/Community Manager)

Learn more about DanceOn on their social media channels: YouTube, Twitter, Facebook and Instagram