Haya Ajjan named associate dean for Love School of Business

The Gordon Professor in Entrepreneurship join’s the Love School of Business’ leadership team beginning Feb. 1.

Haya Ajjan, the Sheldon and Christine Gordon Professor in Entrepreneurship and associate professor of management information systems in the Department of Management and Entrepreneurship, has been appointed associate dean of the Martha and Spencer Love School of Business. She begins transitioning to the role Feb. 1.

Haya Ajjan

Ajjan, who also serves as a Faculty Administrative Fellow and director of the Center for Organizational Analytics, succeeds Associate Professor of Economics Jen Platania, who moved into the role of associate provost of academic affairs last month.

“I look forward to Dr. Ajjan’s leadership as we work hard to continue the upward trajectory of the Love School of Business, while being responsive to the opportunities offered by the university’s Boldly Elon strategic plan,” said Raghu Tadepalli, dean of the Love School of Business.

Ajjan joined Elon in 2010 and teaches data analytics and information systems courses in the Love School of Business’ undergraduate and graduate business programs. She led the curriculum development for Elon’s M.S. in Management Organizational Analytics concentration, now the M.S. in Business Analytics program. In 2015 she founded the Center for Organizational Analytics, which brings faculty, students and industry thought leaders together to disseminate best analytics practices, solve organizational problems, and promote teaching, outreach and research in the area of analytics.

As the Gordon Professor in Entrepreneurship, she partnered with faculty and staff across departments to infuse an entrepreneurial spirit and foster creative thinking on Elon’s campus.

Through her work as a Faculty Administrative Fellow in the Office of the President, Ajjan collaborated on the creation and launch of the Boldly Elon strategic plan, Elon’s COVID-19 data matrix, and Elon NEXT, a continuing education and professional development program.

Ajjan’s research focuses on better understanding the impact of technology use on individuals, groups and organizations, and has been published in journals such as the Journal of Business Research, European Journal of Operations Research, Behaviour & Information Technology, and Journal of Marketing Theory and Practice. “Essentials of Marketing Analytics,” a book she co-authored, is set to be released on Feb. 9.

Ajjan received the Love School of Business Dean’s Awards for Service in 2013 and Scholarship in 2014, and was named a “Best Undergraduate Business Professor” of 2020 by business news outlet Poets&Quants.

She earned her MBA and doctorate from the University of North Carolina at Charlotte’s Belk College of Business.