Articles by Colin Donohue

Page 102 of 210

Father of agenda setting theory Donald Shaw leaves impact on Communications students

March 31, 2011

Almost 40 years ago, University of North Carolina Chapel Hill professors Donald Shaw and Max McCombs introduced a theory that drastically changed the field of communications. Earlier in the semester, Elon students got the opportunity to learn about it firsthand from one of the men who originally devised it in a half-semester agenda-setting course.