Articles by Tommy Kopetskie
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Barbara Miller Gaither conducts advocacy communications research as Page Legacy Scholar Grant recipient
January 10, 2020
In collaboration with University of North Carolina at Chapel Hill Professor Lucinda Austin and funded by the Arthur W. Page Center, the School of Communications faculty member is studying how and when corporations should engage in social issues.
New book edited by Don Grady examines audience and media analytics
December 30, 2019
Published in December by Routledge, “The Golden Age of Data: Media Analytics in Study & Practice” features research and contributions from several School of Communications faculty members and alumni.
Film by Elon alumni wins Best Student Short Film at Charlotte Film Festival
December 19, 2019
Recent graduates Makenzie Kent, Ian Kunsey and Hannah Sobieski had their film selected for three film festivals this fall.
Tony Weaver examines decision by Holy Cross not to join the Big East Conference 40 years ago
December 11, 2019
The chair of the Sport Management Department authored a research article published in the Journal of Amateur Sport, a publication for scholars to share scholarship relevant to the amateur sports realm.
School of Communications publishes 20th issue of Elon Journal
December 10, 2019
In its most recent edition, the nation’s first and only undergraduate research journal in communications delves into an array of media-related topics, including how organizations use social media to engage consumers and cultivate support for causes.
Elon team repeats as a finalist in sport marketing competition
December 5, 2019
For a second consecutive year, a team of four Elon University students advanced to the finals of the Sport Marketing Association Conference’s case study competition, identifying new content offerings and underserved audiences for Stadium, a fledgling digital television and internet sports network.
Augmented reality enters the classroom visual design students
December 4, 2019
Ben Hannam, associate professor of communication design, and his Design of Visual Images students incorporated augmented reality into their interactive posters now on display in Schar Hall.
School of Communications learns about the power of Bloomberg terminals
November 25, 2019
During educational trainings with Elon University faculty on Nov. 19, Bloomberg Market Specialist Alex Wisch highlighted the financial data terminals’ functionality and ability to monitor news updates and analyze real-time financial market data.
Heady work: Media analytics students provide data-driven recommendations to Palmoro Hat Company USA
November 19, 2019
Assistant Professor William Moner’s Communicating Media Insights class presented digital marketing and e-commerce analysis and strategies to Elon alumnus Ian Baltutis ’08 and Kristina Baltutis, owners of Palmoro USA.
Former CAA commissioner, RMC Events executive share expertise on facilities management and athletic events
November 15, 2019
During a two-day visit to campus, Tom Yeager and Dan Schmitt spent extensive time speaking with sport management students and faculty, highlighting their careers working in college athletics and providing guest services at public events.