Center for Organizational Analytics

The professor of computing sciences won the "Best Data Showcase Award" at the 13th International Conference on Mining Software Repositories for her paper and longitudinal data set about software developers who use the Ruby programming language.

Participants learned from industry experts how to turn business analytics into profitable insights.

Research co-authored by the assistant professor of management information systems examines social media use by women entrepreneurs in Egypt and was published in International Journal of Entrepreneurship and Small Business.

Research co-authored by the assistant professor of marketing examines the relationship between advertising expenditures and perceptions regarding popular brands as held by children and mothers in the U.S.

Business managers and professionals in the local community attended the March conference to learn about the latest analytics trends and applications available to support companies.