Love School of Business

Smaraki Mohanty, assistant professor of marketing at Elon University, received the Best Overall Paper and Best in Track Paper awards at the American Marketing Association Summer Academic Conference in Boston.

Nearly 1,700 new students including the Class of 2028 and transfer students, gathered Under the Oaks on Aug. 24 for New Student Convocation – the beginning of their Elon journey.

More than 1,600 first year students and over 70 transfer students arrived to Elon University on Aug. 23 excited for new experiences in their new home.

In her Opening Day 2024 remarks, President Connie Ledoux Book took faculty and staff back thirty years ago to emphasize the university’s transformation, but also focus on what remains constant: the university’s commitment to people and relationships for the 2024-25 academic year and beyond.

With a new academic year comes new people, new buildings and new opportunities. Here’s a look at some of the exciting new additions to the Elon University campus for the 2024-25 academic year.

Eight students were awarded funds for the Elon University Queen City Internship Grant.

Elon's first director of artificial intelligence integration spoke to The Burlington Times-News about his research on artificial intelligence and how it influences his new role.

Lecturer in economics Devon Hawkins spoke with USA TODAY about what makes some North Carolina cities desirable for those moving to the state.

Assistant Professor Smaraki Mohanty co-authored research on if plural brand names have an advantage over singular brand names.

Assistant Professor Smaraki Mohanty co-authored research on the shift of consumer behaviors towards brands during the COVID-19 pandemic.