Love School of Business

Seniors Erika Lamanna and Garrett Pittenger represented Elon this fall in the university’s first ever appearance at the Eller Ethics Case Competition, a prestigious national contest in which the duo advanced to the semifinals before their elimination from the sixth annual event.

Members of the Alpha Omicron Pi sorority crafted a makeshift raft from discarded water bottles to win top prize this week in the inaugural Elon Innovation Challenge, part of a global contest sponsored locally by the Doherty Center for Entrepreneurial Leadership.

A group of 30 students from the Martha and Spencer Love School of Business witnessed firsthand the steel manufacturing process during a visit to a South Carolina plant owned by Nucor Steel Corp., currently ranked #4 in the Business Week Top 50 company rankings that has “long been known as the best operator in the steel business.”  

Earl Honeycutt, a professor of marketing and director of the Chandler Family Professional Sales Center, has co-authored a new textbook, "Sales Management: Shaping Future Sales Leaders," recently released by Pearson Prentice Hall, the world's largest publisher. 

Twenty-one student teams representing Elon University and five other North Carolina universities will use water bottles to “create as much value as possible” during a week-long competition that kicked off on Wednesday and culminates Nov. 19 with a showcase event inside the Koury Business Center.

The Doherty Center for Entrepreneurial Leadership, in partnership with the Wake Forest University Angell Center for Entrepreneurship, hosted this month the inaugural University Entrepreneurship Summit of North Carolina, which brought together more than 100 leaders in entrepreneurship initiatives, education and research from around the state.

Email signatures, or “sig files,” may be the best-kept secret in the marketing world. But as Elon University professor Earl Honeycutt shows in new research, due to be published this winter in Cornell Hospitality Quarterly, not many companies take advantage of an advertising feature that can reach many thousands of potential customers.

Bill Burpitt, associate professor and chair of the MBA program at Elon University, gave an invited talk at the 15th Annual Part-time MBA Conference held in October at Pepperdine University.

David Noer, the Frank S. Holt Jr. Professor of Business Leadership at Elon, had his monthly column published Nov. 9, 2008, in the (Greensboro, N.C.) News & Record and was recently cited as an expert in the cover story for the November 2008 edition on HR Magazine.