Marketing & International Business

Dara Redler, vice president at Coca-Cola North America Brands, shared with students how Coca-Cola has become one of the best-branded companies.

Shakori Fletcher ’16 competed against more than 50 students, earning second place in the national collegiate sales competition.

Assistant Professor Michael Rodriguez coauthored a research review of the interactive marketing literature in the context of personal selling and sales management.  

Associate Professor Lawrence Garber Jr. was recently interviewed by The Atlantic on how color and other visual cues affect people’s attraction to food.

Assistant Professor Erin Gillespie presented research on the economic, symbolic and human resource approach to sales management at the academic conference for marketing researchers and practitioners.

The Martha and Spencer Love School of Business faculty members presented their latest scholarship in August at the academy's meeting in Philadelphia attended by more than 10,000 researchers, consultants and practitioners from around the world.

The fourth class of participants in a program organized by a professor in the Martha and Spencer Love School of Business learned about topics such as sales culture, communication styles and value proposition.

The Martha and Spencer Love School of Business professors recently published research on how marketing faculty can implement role-play simulations using technology to improve students’ communication abilities.