Media Analytics

From national conference presentations to industry-driven research projects, students in Elon’s Sports Media Lab are gaining hands-on experience with major sport organizations.

The Elon graduate spent Nov. 10 connecting with students in classrooms, over lunch, and during an evening discussion in Turner Theatre.

While attending MediaFest25 in Washington, D.C., a group of Elon journalism students joined alumni for an evening of professional networking and mentorship.

The investigative reporter will visit the School of Communications to discuss his Pulitzer Center–supported series examining how vaccine misinformation fueled a devastating measles outbreak that claimed dozens of young lives.

The annual journalism workshop, hosted by the School of Communications in partnership with the North Carolina Scholastic Media Association and The News & Observer, welcomed students and advisers for a day of sessions led by media professionals and educators.

Through a new partnership with Pistoia Basket, a top professional basketball organization in Italy, and the Accademia Europea di Firenze, Elon students will explore the intersection of sport, culture and education.

Lily Barker ’25, a sport management major and former women’s volleyball player, collaborated with Assistant Professor Alex Traugutt on a study published in the Journal of Amateur Sport exploring what influences NCAA Division I volleyball match attendance. Their findings highlight the key roles of scheduling, opponent quality, and promotional efforts in attracting fans to games.

As part of its 25th anniversary celebration during Homecoming Weekend, the School of Communications honored Wilson for her accomplishments as a showrunner and writer in Hollywood. The milestone event also reflected on the school’s transformation over 25 years – from its early beginnings to a nationally respected program known for producing industry-ready graduates.

The Elon News Network executive director will be part of a handpicked team of student journalists covering the Society of Professional Journalists’ MediaFest25 in Washington, D.C.

Led by Assistant Professor Lorraine Ahearn, a journalism class visited this week with Elon Mayor Emily Sharpe, engaging in a candid town hall conversation about leadership, politics and the challenges of local governance.