MSBA

The new center aims to be a leading source of data analytics knowledge creation, aggregation and assimilation.

The associate professor’s session focused on the value of collecting data for the purpose of recognizing patterns in the retail and point-of-service business.

DonnaLee DeMaio, president and CEO of United Guaranty, delivered the keynote address to the 41 students in the Love School of Business who received master’s degrees in business administration and management on May 20.

Top business students were inducted into Elon’s international honor society serving business programs accredited by AACSB International.

Participants learned from industry experts how to turn business analytics into profitable insights.

Research co-authored by the assistant professor of management information systems examines social media use by women entrepreneurs in Egypt and was published in International Journal of Entrepreneurship and Small Business.

Research co-authored by the assistant professor of marketing examines the relationship between advertising expenditures and perceptions regarding popular brands as held by children and mothers in the U.S.

The fashion and furniture designer will be presented with the Elon University Medal for Entrepreneurial Leadership on April 27 at 5 p.m. in the LaRose Digital Theatre.

The one-day event focuses on the latest trends and best practices in business analytics from top leaders in the field.

The new ranking places Elon #17 among the nation’s 74 best part-time MBA programs.