Wordmarks

The Elon University wordmarks are created in the classic Bembo font, which has been used by Elon since the 1990s. Bembo was originally designed in Venice, Italy, in 1495 and revived in 1929. It is considered to be a timeless, elegant and highly legible font.

The size, spacing and colors of the letters in the Bembo font are set especially for the Elon wordmarks. The wordmarks should be used as graphic files and not created using Bembo in a word processing program. These wordmarks may not be altered or changed in any way. This includes altering color, proportion, distortion of the logo as well as adding or changing additional words or symbols. Do not create, recreate or personalize additional files.

Primary Wordmark

Example of the Elon University wordmark

Clearspace Requirements

Example showing the required clearspace around Elon's wordmark

The area around all Elon signatures and wordmarks must be free of any other text or graphic elements. Use 1/2 the height of the captial “E” in ELON to measure the required clear space.

Download the Full Wordmark Library

This package includes all versions of the wordmark in the most common formats. This download is recommended if you will be using multiple versions of the wordmark and would like the complete library as one download. Specific versions of the wordmark can be downloaded below.

Download Package (ZIP)

Versions of the Wordmark

Wordmarks are first distinguished as being "primary" and "secondary," which indicates if the wordmark includes the word "University."

Not sure which file type you need? Visit our Tips & Best Practices page for guidance on choosing the right format for your project.

  • Primary Wordmark #1

    Our primary wordmark with full color for use on light colored backgrounds.
    PNGJPGJPGSVG

  • Primary Wordmark #2

    Our primary wordmark with solid color for use on dark colored backgrounds.
    PNGSVG

  • Primary Wordmark One-Line #1

    Our primary wordmark on one-line with full color for use on light colored backgrounds.
    PNGJPGJPGSVG

  • Primary Wordmark One-Line #2

    Our primary wordmark on one-line with solid color for use on dark colored backgrounds.
    PNGSVG

Secondary Wordmarks

Secondary wordmarks are simplified versions of Elon’s primary wordmark that remove the word “University.” These marks are intended for very limited, internal use only. They are not available for download, and any request to use a secondary wordmark must be coordinated directly with the Office of University Communications at brand@elon.edu.

Example of the secondary Elon wordmark in full color for light backgrounds

Example of the solid color secondary wordmark for dark backgrounds