Elon’s brand reflects who we are and what we deliver: engaged learning, mentorship, innovation and transformational outcomes. In 2023–24, a cross-campus working group helped clarify and codify our identity, culminating in a comprehensive, easy-to-use Elon Brand Guide.
The guide is a toolkit. The rules and examples are not intended to inhibit creativity or expression. Rather, these guidelines should provide a solid and standardized foundation upon which all Elon departments, programs and units can build their marketing and communications plans and materials. Following these brand guidelines will help Elon present its messages in a manner that people will both respect and remember, and which will motivate them to engage with the university.
Use the guide to plan and produce consistent, accessible communications across print, web, social, events and signage so our audiences experience a unified Elon story.
Questions or suggestions? Email brand@elon.edu. Ready to submit materials? Visit the Brand Review page.
The Office of University Communications has created the following video training modules to assist Elon employees, alumni, students and vendors in understanding the university’s brand foundation and appropriate use of the university’s marks and visual identity.
Join us for interactive sessions that make it easy to apply the Elon brand in your planning, design, storytelling and promotional materials.
Wednesday, Oct. 29, 11 a.m.-12:15 p.m. – McCoy Commons, Oaks 212
For most people on campus, their first experience with the Elon brand comes from ordering promotional items. This learning session will cover the fundamentals of the brand, including best practices for design and file preparation. We’ll also share helpful tips for planning, choosing vendors, communicating your message and selecting the right items to make your event a success.
Friday, October 31, 9 a.m.-2 p.m. – East Commons 102 (519 E Haggard Ave, Elon)
Join us (if you dare) for a half-day bootcamp designed to sharpen your skills in branding, storytelling, design and social media. Through hands-on walkthroughs, practical takeaways and a few spine-tingling metaphors, you’ll leave with tools to strengthen your work while keeping your messages consistent, accessible and impactful. Lunch provided for registered attendees.
