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Barbara Miller publishes in Journal of Public Relations Research

Barbara Miller, assistant professor in the School of Communications, had an article published in the winter edition of Journal of Public Relations Research.

The article, "Community Stakeholders and Marketplace Advocacy: A Model of Advocacy, Agenda Building, and Industry Approval," evaluated the persuasive nature of marketplace advocacy - or issue advocacy designed to protect a company’s market by influencing public policy - and its influence on community stakeholders.

The study used survey data and structural equation modeling to examine how overall awareness of a marketplace advocacy campaign influenced the salience of industry-related issues among stakeholders, and how that, in turn, influenced attitudes toward the industry. Environmental concern was found to moderate this influence by reducing the salience of industry-promulgated messages.

The article appeared in Journal of Public Relations Research, Volume 22, No. 1 (2010).

Colin Donohue,
3/5/2010 1:48 PM