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Rodriguez article on Social CRM and B2B Sales in Carolina Business Connection

Michael Rodriguez, assistant professor of sales and marketing in the Love School of Business, recently published an article, "The Role of Social CRM & Its Impact on Lead Generation in B2B Sales," in Carolina Business Connection.

Rodriguez's article summarizes how sales professionals in B2B can use social media tools such as Twitter and Facebook to prospect and gain a deeper connection with customers. Read more here.

Callie Young,
9/22/2010 11:59 AM