An Elon education emphasizes the development of the whole person – mind, body and spirit. The Department of Marketing and Entrepreneurship advances this commitment by building a foundation in the traditional arts and sciences; emphasizing business knowledge acquisition; developing skills and discipline through hands-on learning; fostering integrity and an ethic of service; broadening perspectives through internships, study abroad and other experiential opportunities; and emphasizing written and oral communication, team building, problem solving and decision making skills in an increasingly global business environment. This preparation is an essential part of becoming an informed, responsible and capable business leader.
Students in the Department of Marketing and Entrepreneurship study toward a Bachelor of Science in Business Administration degree with a concentration in Marketing or in Entrepreneurship. Central to the degree path are core courses representing the functional business disciplines (accounting, finance, management, marketing, etc.). Students concentrating in Marketing then have the opportunity to take specialized courses in Marketing Research, Consumer Behavior, Professional Selling, Sales Management, Integrated Marketing Communications, Business-to-Business Marketing, New Products Marketing and Global Marketing. Alternatively, students concentrating in Entrepreneurship may pursue areas of study such as New Venture Creation, Intrapreneurship, Social Entrepreneurship and Venture Funding.
The Department of Marketing and Entrepreneurship benefits from the presence of the Chandler Family Professional Sales Center and the Doherty Center for Entrepreneurial Leadership within the Love School of Business.
The Department of Marketing and Entrepreneurship also sponsors a Pi Sigma Epsilon chapter. Pi Sigma Epsilon is the national, co-ed, professional fraternal organization in sales, marketing and sales management. Visit the PSE website.