Marketing

In today’s business world, it’s critical that companies balance supply and demand. Too little demand and companies incur costs associated with operating at a sub-optimal level. Too much demand and not enough supply, customers are unhappy and companies lose market share and suffer loss of profitability. With a degree in marketing, you have the option of experiencing the demand and supply side of a business.

With an focus in three critical areas, you build the skills needed to manage supply and demand to create and deliver value in the form of goods and services for your customers. The professional selling focus allows you to develop core skills in selling and sales management, which help generate demand. The supply chain management focus will help you gain knowledge of marketing channels and operational methodologies that manage the supply of goods and services to meet demand. The digital marketing focus will teach you to gather and analyze customer intelligence using market research and consumer analytics.

Whether you want to work for a for-profit or nonprofit organization, our marketing faculty will engage and guide you through the marketing process so that you can have a successful marketing career.

Marketing Career Areas of Study

Professional Selling Focus

Marketing majors who choose to pursue a focus in sales must take MKT 418 Professional Selling and MKT 419 Sales Management as two of their three electives. Marketing Majors cannot minor in Professional Sales. These students are also strongly advised to complete their internship in the area of professional sales.

Supply Chain Management Focus

Marketing majors who choose to pursue a focus in Supply Chain Management must take MKT 430 Marketing Channels, MKT 431 Logistics and Distribution and MKT 432 Supply Chain Management Performance. Marketing majors cannot minor in Supply Chain Management.

Digital Marketing Focus

Marketing majors who choose to pursue a focus in Digital Marketing must take MKT 413 Integrated Marketing Communications, MKT 425 Digital Marketing and MKT 473 Marketing Data Analysis.

Opportunities

Participate in market research projects for local organizations, which allows these organizations to better serve their customers.

Learn search engine optimization through the Google Online Marketing Challenge and attain Google AdWords certification.

Gain extensive knowledge of IBM’s SPSS statistical software for market research.

Engage in sales role play simulations using technology in the Chandler Family Professional Sales Center and participate in national sales competitions. Elon’s sales program was named a “Top University Program for 2016” by the Sales Education Foundation.

Network with recruiters at the Sales Meet and Greet.

Join the Elon chapter of the American Marketing Association, and work on projects benefitting the university and network with professionals in the marketing field.

Internships

Marketing majors are required to complete at least one internship for academic credit. Examples of internships students have completed include logistics for Prada, marketing and promotions for NBC Sports, search marketing for Ebay Enterprise Marketing Solutions, market research for Bose Corporation and account management for BBDO.

Graduation Outcomes

A degree in marketing provides a multitude of opportunities in a diverse selection of professions. A few of the many job opportunities available to individuals with a marketing degree include marketing associate, purchasing agent, sales consultant, account representative, brand manager, marketing researcher, business development representative, and product development executive trainee. Elon Marketing alumni work for employers such as ADP, Bank of America, CEB Global, Credit Suisse, Cushman and Wakefield, FactSet Research Systems, H.J. Heinz, Hershey Company, Hewlett Packard Enterprise, Liberty Mutual, Macy’s, NetSuite, Oracle, Paycom, Proctor & Gamble, Red Ventures, SAP, Staples, T. Rowe Price, The Advisory Board Company, TJX Companies, and UBS.