As more and more information is disseminated electronically for personal computers and via the Internet, the artistic design and narrative quality of this digital content become increasingly important. The Multimedia Authoring minor at Elon provides an interdisciplinary approach to the development of successful and persuasive digital content for all disciplines.
Students will have the opportunity to develop communication, design, and technology skills in the context of disciplinary content. These skills are beneficial for graduates in a variety of fields, but are especially relevant in publishing (both new electronic media, as well as traditional media), business marketing, and business consulting.
The multimedia minor will allow students to integrate the study of digital design and writing with a solid technical foundation through core courses in English, Art, and Computing Sciences. Students will learn document design and content from the English and Art departments where they will address the theory and challenge of developing multimedia with rich technical writing combined with digital art. These design skills will be complemented with courses in CIS focusing on web-based databases and web servers.
Students will be expected to implement what they have learned by completing a project, geared toward their own major in the Multimedia Authoring Studio course. The final multimedia authoring project course provides an opportunity to apply the skills learned in writing, interface design, digital art, and web development to a significant project that will include both a research and application component. The project will address a multimedia challenge in the student’s field of major study or a related field of interest.
For additional information, contact Michele Kleckner, program coordinator.
| ENG 212 | Multimedia Rhetorics |
4sh |
| CIS 310 or ISC 310 |
User-Centered Web Design or Human Computer Interaction |
4sh |
| MMA 460 | Multimedia Authoring Studio |
4sh |
|
Eight hours of MMA electives from the following (or another approved elective): | ||
| ART 260 | Introduction to Digital Art |
4sh |
| ART 360 | Static Imaging |
4sh |
| ART 361 | Web Art | |
| ART 362 | Kinetic Imaging | |
| BUS 304 |
Introduction to Marketing (No credit for both BUS 304 and BUS 311) | 4sh |
| BUS 311 |
Principles of Marketing (No credit for both BUS 304 and BUS 311) | 4sh |
| CIS 320 or ISC 320 |
Building Collaborative Environments or Data Mining and Analytics |
4sh |
| CIS 325 or ISC 325 |
Web Development or Data Driven Web Development | 4sh |
| ENG 311 | Publishing | 4sh |
| ENG 312 | Visual Rhetorics | 4sh |
| COM 350 | Web Publishing | 4sh |
| COM 354 | Audio for Visual Media | 4sh |
| COM 365 | Editing the Moving Image | 4sh |
| Total |
20-24sh | |
MMA 460 MULTIMEDIA AUTHORING STUDIO 4 sh
Students will develop an interactive, multimedia project which incorporates text with computer graphics, video, and audio. This project will address a multimedia challenge in the student’s major field of study or related field of interest. Students will be involved in developing their final products through each stage of the full project lifecycle, including research, planning, design, implementation, and maintenance / reflection. Prerequisites: ENG 212, ISC 310, and 8 hours of MMA electives.
elon}