Marketing
Turn Ideas into Impact with a Marketing Major
Marketing at Elon combines strategy, creativity, and analytics to prepare you for today’s fast-moving business world. You’ll gain the skills to understand customer needs, craft compelling messages and deliver solutions that drive results.
From Elon Marketing to Career Confidence
Making connections and the art of relationship building are core practices at Elon University and one of the reasons Joe Byrd chose the university to pursue marketing. As the son of an Elon professor, he saw firsthand how close the student-faculty community was. “If this is the Elon way, I would love to be here,” said Byrd, a 2023 graduate with a double major in marketing and finance.
Small classes, weekly College Coffee traditions, and strong faculty relationships helped him develop the skills he uses today as a cloud security consultant at Zscaler. “Marketing as a major, as a field, it really comes down to connection,” Byrd said. “It’s about having a great team with you.”
Byrd honed those skills on the Elon Sales Team, competing nationally to craft compelling pitches, and by rechartering Pi Sigma Epsilon, a professional fraternity focused on sales, marketing and management. “What the marketing major allowed me to do is understand business really broadly but then also just cultivate the skill of crafting a really compelling message,” he said.
He encourages students to seek out opportunities with faculty and organizations. “Probably the most important thing I’ve done is getting to know people, networking with people. That was a skill I really picked up at Elon, and it’s been serving me well so far.”
Why Choose a Marketing Major?
Two Distinct Tracks
- Professional Sales: Build expertise in selling, sales management, and client relationships through courses like Professional Selling, Sales Management, and Advanced Selling Techniques. Students in this track often complete sales-focused internships and compete with Elon’s award-winning Sales Team.
- Digital Marketing: Explore the evolving digital landscape through courses in Digital Marketing, Marketing Analytics and Data Mining. You’ll learn how to analyze customer data and create targeted strategies using industry tools.
Real-World Experience
Every marketing student is required to complete at least one internship for academic credit. Recent placements include Fidelity Investments, NASDAQ OMX, AT&T, PepsiCo and Trakid.
Career Outcomes
Marketing graduates launch careers as brand managers, account representatives, sales consultants, marketing researchers, and more. Elon alumni are making an impact at organizations such as ADP, Gartner, Oracle NetSuite, Kraft Heinz, Macy’s, Procter & Gamble, TJX Companies and Wayfair.
What you’ll learn
As a marketing major, you’ll complete Elon’s strong business core and then build specialized knowledge in areas such as professional sales, digital marketing, analytics and consumer behavior. View full degree requirements in the academic catalog.