Jaime Orejan, assistant professor of leisure and sport management, recently had two papers accepted for presentation at the upcoming Sport Marketing Conference in November in Tempe, Ariz.
Orejan co-wrote “Integrating Experiential Learning in Sport Marketing Curriculum” along with Hal Walker, associate professor of leisure and sport management, and colleagues from several other universities.
Orejan is also a co-author of “Integrating Information Technology in Sport Marketing Courses,” which will be presented at the conference. The conference is sponsored by the MBA Sports Business program at the W.P. Carey School of Business at Arizona State University.