Bush to present on public relations, integrated marketing

Lee Bush, assistant professor of communications, will deliver a presentation Wednesday, Oct. 26 to the Tarheel Chapter of the Public Relations Society of America. Bush’s presentation is titled “PR and the Brand Defining Idea-The Challenging Role of Public Relations in Integrated Marketing.” The program is scheduled for 11:30 a.m. at the Greensboro/High Point Marriott.

Bush will explore the ways public relations can play a crucial role in the marketing process as advertising becomes less effective for capturing the consumer’s attention.