Barbara Miller, assistant professor in the School of Communications, co-authored a chapter in "Communicating Science: New Agendas in Science Communication," with Janas Sinclair, asistant professor at the University of North Carolina at Chapel Hill.
The chapter, titled “Understanding Public Response to Technology Advocacy Campaigns: A Persuasion Knowledge Approach,” shares a common goal with other chapters in the book – to understand how science is communicated with general, or lay audiences. Sinclair and Miller’s chapter is distinguished by its focus on science communication in an explicitly persuasive context (e.g., public relations and advertising campaigns).
The book was edited by LeeAnn Kahlor and Patricia Stout, both from the University of Texas at Austin, and published by Routledge, a member of the Taylor & Francis group. More information can be found at http://www.routledge-ny.com/books/Communicating-Science-isbn9780415999588.