Barbara Miller, assistant professor in the School of Communications, had an article published in the winter edition of Journal of Public Relations Research.
The article, “Community Stakeholders and Marketplace Advocacy: A Model of Advocacy, Agenda Building, and Industry Approval,” evaluated the persuasive nature of marketplace advocacy – or issue advocacy designed to protect a company’s market by influencing public policy – and its influence on community stakeholders.
The study used survey data and structural equation modeling to examine how overall awareness of a marketplace advocacy campaign influenced the salience of industry-related issues among stakeholders, and how that, in turn, influenced attitudes toward the industry. Environmental concern was found to moderate this influence by reducing the salience of industry-promulgated messages.
The article appeared in Journal of Public Relations Research, Volume 22, No. 1 (2010).