Lucinda Austin authors 2 book chapters

Communications assistant professor Lucinda Austin had two refereed book chapters published in the second edition of "New Media and Public Relations," edited by Sandra Duhe and published by Peter Lang Publishing.

Austin is the sole author of the chapter “Government’s use of social media to frame health information: A review of the U.S. Centers for Disease Control and Prevention’s social media practices,” and she co-authored the other chapter “The Social-Mediated Crisis Communication Model: Guidelines for effective crisis management in a changing media landscape” with three others.

According to the book’s description, “New Media and Public Relations” discusses how the “global adoption of social media in recent years has changed the way organizations and the public relate to one another.” The book offers insights and perspectives from scholars around the world.

Austin joined the School of Communications faculty in the fall semester and teaches courses in public relations.

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