Communications assistant professor Lucinda Austin co-authored an article titled "How Audiences Use Social Media to Navigate Crisis Information" in the most recent edition of Communication Currents Magazine.
The article is based on her recent publication in the Journal of Applied Communication Research, titled “How audiences seek out crisis information: Exploring the Social-Mediated Crisis Communication Model.” Austin was invited to publish a piece in Communication Currents Magazine highlighting and translating the research for a wider consumer and media audience. She served as the lead author of the piece, which was also written by Brooke Fisher Liu from the University of Maryland and Yan Jin from Virginia Commonwealth University.
The article highlights the findings from a series of in-depth interviews and survey experiments exploring how individuals use social media to navigate information in times of crises. Results of the research can be found in the article at the following Web address: http://www.natcom.org/CommCurrentsArticle.aspx?id=2443.
Austin joined the School of Communications faculty in the fall semester and teaches courses in public relations.