Elon University’s chapter of the American Advertising Federation will host a Skype workshop titled “Mobile Marketing” at 4:15 p.m. Monday, Feb. 18 in McEwen 209. The session is being led by Dr. Michael Hanley, associate professor of Journalism at Ball State University. Hanley will provide an overview of the rapidly changing world of mobile marketing. He is academia’s leading expert in mobile marketing and one of the founders of the Institute for Mobile Media Research.