Janna Anderson publishes book on the future of networked communications

Janna Anderson's sixth book details opinions from more than 1,000 technology and policy experts on the impacts of the Internet and their predictions for the future.

Janna Quitney Anderson, director of Elon’s Imagining the Internet Center and associate professor of communications.

Janna Quitney Anderson, associate professor of communications and director of Elon’s Imagining the Internet Center, has completed her sixth book on the future of the Internet. Anderson and co-author Lee Rainie, director of the Pew Internet Project, detail experts’ opinions on the likely future social, political and economic impacts of the Internet.

The book, published by Cambria Press, is titled “Battle for Control: The Future of the Internet V.” It is the fifth in the Future of the Internet book series co-authored by Anderson and Rainie and published by Cambria. Anderson is also the author of “Imagining the Internet: Personalities, Predictions, Perspectives,” which was published by Rowman & Littlefield.

“Battle for Control” is a comprehensive compilation of results from eight major research reports – https://www.elon.edu/u/imagining/surveys/v-2012/ – released in 2012 by the Pew Research Center and Elon University.

In The Future of the Internet Survey V, more than 1,000 experts shared their views as they imagined the future of the Internet and the following:

  • The always-on, hyperconnected generation who will be in their teens-to-20s by 2020
  • The evolution of the mobile Web, HTML5 and native apps
  • E-money, “mobile wallets” and financial transactions through near-field communication
  • Gamification – the influence of game mechanics implemented for interactivity and engagement
  • “Smart systems” and the evolution of more efficient homes
  • Corporate responsibility in the digital age
  • The influence of “Big Data” in the cloud
  • The future of higher education

The Pew Internet & American Life Project partially funds and publicizes the “Future of the Internet” research, which is conducted as one of the projects of the Imagining the Internet Center, an initiative of Elon’s School of Communications.

A limited free preview of a brief selection of the book’s content is available here: http://www.cambriapress.com/camber.cfm?bookid=9781604978346&page=1&

To read more about the full series of “Future of the Internet” books, see https://www.elon.edu/u/imagining/about/publications/