Assistant Professor Prachi Gala spoke with the personal finance website about shopping Black Friday sales.
Prachi Gala, assistant professor of marketing in the Martha and Spencer Love School of Business, recently shared tips for maximizing bargains on Black Friday in an “Ask the Expert” series for personal finance outlet WalletHub.
The article offers insights into how to distinguish between real Black Friday deals and marketing traps, how consumers can protect themselves from overspending on Black Friday, and what types of products are better to buy on Black Friday versus Cyber Monday.
“There are websites like blackfriday.com which list the best deals available online for each store,” Gala told WalletHub. “Browsing such sites gives you a fair idea of which are real Black Friday deals. Retail stores will usually flaunt the Black Friday deals in huge font or bold, compared to marketing traps which will be mentioned as deals somewhere in the ads, but not as highlighted.”
Read the entire article here.