Marketing & International Business

How can sales professionals recover trust when it’s damaged? Chris Nelson, associate professor of marketing at Elon University, addresses this question in his latest research, published in Industrial Marketing Management.

Smaraki Mohanty, assistant professor of marketing at Elon University, received the Best Overall Paper and Best in Track Paper awards at the American Marketing Association Summer Academic Conference in Boston.

Assistant Professor Smaraki Mohanty co-authored research on if plural brand names have an advantage over singular brand names.

Assistant Professor Smaraki Mohanty co-authored research on the shift of consumer behaviors towards brands during the COVID-19 pandemic.

Four recipients recognized for promoting global learning at Elon with the second annual awarding of the Dean's Excellence Awards.

Assistant Professor Chris Nelson co-authored research in Industrial Marketing Management on how salespeople should try to understand and adapt their technique based on the customer’s orientations.

The Martha and Spencer Love School of Business welcomed Jim Brown, who worked as head of preferred segment marketing at Bank of America, to share with students the role of digital transformation in the financial services industry.

A national search will be launched this fall for a successor to the longest-tenured top administrator among Elon University’s six academic divisions. 

CATL Teaching and Learning Grants support innovative, inclusive and/or scholarly teaching and learning projects that experiment with learning strategies or assessments, pilot engaged teaching approaches and/or evaluate the impact of pedagogical practices.

Assistant Professor Chris Nelson co-authored a recent article in the European Journal of Marketing that proposes a new framework for examining how innovative technological tools might help facilitate or enable the sales process.