Marketing & International Business

Research from Associate Professor Xin Liu examines how online platforms can use live streaming to strengthen their store brands and compete with established national brands.

Elon University marketing professor Smaraki Mohanty presented four studies at the Association for Consumer Research conference exploring how product size labels, ironic brand names, employee ownership and political ideology may shape what consumers think and choose.

Elon students and alumni stood out at Techstars Startup Weekend in Winston-Salem, earning top finishes and recognition for their startup ideas with support from the Doherty Center for Creativity, Innovation and Entrepreneurship.

Fifty-one students in the Martha and Spencer Love School of Business traveled to Charlotte on Oct. 2 to explore how the city’s history, growth and housing challenges continue to shape its communities.

David Taylor, former Procter & Gamble chairman, president and CEO joined the Martha and Spencer Love School of Business for its first Lessons from Leaders conversation of the academic year.

Five Elon students recently received a warm welcome in Italy as they became the first cohort to participate in the university’s new experiential learning partnership with Lumos Pistoia Basket 2000, a professional basketball club in Tuscany.

Through hands-on work in manufacturing, quality control and process improvement, William Coughenour, a supply chain management major, is seeing what it takes to prepare a new product for consumers.

Oliver Keicher ‘27, a supply chain management and data analytics major, gained experience in procurement, manufacturing and process improvement while contributing ideas of his own.

Students worked with faculty on classroom workshops, course resources and plans for deeper AI integration.

Two Elon faculty members, George Talbert and Sarah Bunnell, were invited to deliver an international keynote on the Scholarship of Teaching and Learning, sharing how evidence-based inquiry into teaching and student learning can transform both individual practice and institutional culture.