Assistant Professor of Marketing Prachi Gala answered questions about Visa credit cards for the personal finance website.
Prachi Gala, assistant professor of marketing in the Martha and Spencer Love School of Business, offered insights to help people better understand Visa’s role in the credit card market in an “Ask the Expert” series for personal finance outlet WalletHub.
Gala discussed Visa’s perceived value and reputation.
“When you go to a retailer or restaurant, while checking out, they mention something like: ‘all visa and master cards accepted,’” Gala wrote. “This statement is read multiple times by multiple consumers, and thus they end up thinking that Visa is their company. Further Visa is also a listed stock. It is also one of the highest transacted card business. All these facts prime people into thinking that is their credit card company.”
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