Articles by Diane Swenson
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Queen City internships help two Elon students chart new paths
August 15, 2025
Katie Geraghty ’26 and Anna Hamner ’25 made Charlotte their classroom at a fintech software firm, Intapp, and Krispy Kreme’s global tax team.
Love School of Business students gain real-world insight in New York City
August 13, 2025
Two Love School of Business students, Hector Serrano Martin ’26 and Gabrielle Lerner ’27, turned New York City into a hands-on classroom through internships in global finance and luxury fashion.
Q&A with the newest Elon Business Executive in Residence
August 1, 2025
Ann Fritchman, former senior vice president of sales at HanesBrands, joins Elon’s Martha and Spencer Love School of Business as an Executive in Residence, where she will mentor students, expand sales focused events and sponsor the Women in Sales club.
Princeton Review again names Elon’s MBA program among the nation’s best
July 23, 2025
The Princeton Review selected Elon University’s Martha and Spencer Love School of Business for its 2025 list of Best On Campus MBA Programs, a recognition of academic quality, personalized learning environment and career support.
Elon professor studies sustainability cues in consumer decisions
July 7, 2025
Research by Assistant Professor Smaraki Mohanty explores how labels about green energy use can lead consumers to view food products as healthier, even when nothing else about the product has changed.
Elon professor explores how identity shapes trust in AI
July 7, 2025
Assistant Professor Smaraki Mohanty’s new research examines how consumer preferences for consistency and identity influence their acceptance of AI-generated recommendations.
Can a profile picture sway opinions?
July 7, 2025
A study by Assistant Professor Smaraki Mohanty investigates how subtle visual cues, like profile picture changes, may shape consumer attitudes toward brand activism.
Four alumni translate browser chaos into tech startup nurtured on Elon’s campus
June 23, 2025
Four Class of 2025 students turned a cluttered online-shopping headache into OneTap, a Chrome extension built with Elon University’s entrepreneurship resources and now headed for a full-time New York City launch.
Elon alumna secures $50,000 grant to accelerate neighborhood-matching startup
June 17, 2025
Taylor Casey ’16 secured a $50K NC IDEA Seed Grant for Kahmino, her neighborhood-matching startup, with support from Elon mentors, fueling plans for nationwide expansion.
Students turn entrepreneurial skills into community solutions
June 9, 2025
Associate Professor Elena Kennedy’s “Entrepreneurship for the Greater Good” class capped the spring semester with a Community Showcase that paired 23 seniors and juniors with five local nonprofits.