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What’s TikTok’s next campaign? Elon students have a few ideas

May 19, 2026

Working with TikTok and Elon alumna Julia Denick ’15, students in Professor Lee Bush’s Strategic Campaigns courses spent the spring semester developing campaigns designed to help brands and businesses better understand the platform’s influence on consumer discovery and purchasing decisions.

Undergraduate research opens unexpected doors for Lucy McAfee ’26

May 15, 2026

The exercise science and sport management double major recently served as lead author on a research publication in the Journal of Issues in Intercollegiate Athletics, capping an undergraduate experience shaped by mentorship, curiosity and an increasing passion for research.