Marketing & International Business

Ann Fritchman, former senior vice president of sales at HanesBrands, joins Elon’s Martha and Spencer Love School of Business as an Executive in Residence, where she will mentor students, expand sales focused events and sponsor the Women in Sales club.

Research by Assistant Professor Smaraki Mohanty explores how labels about green energy use can lead consumers to view food products as healthier, even when nothing else about the product has changed.

Assistant Professor Smaraki Mohanty’s new research examines how consumer preferences for consistency and identity influence their acceptance of AI-generated recommendations.

A study by Assistant Professor Smaraki Mohanty investigates how subtle visual cues, like profile picture changes, may shape consumer attitudes toward brand activism.

Taylor Casey ’16 secured a $50K NC IDEA Seed Grant for Kahmino, her neighborhood-matching startup, with support from Elon mentors, fueling plans for nationwide expansion.

Shane O’Kelly, president and CEO of Advance Auto Parts, visited Elon to share lessons on leadership, strategy and career growth during a Lessons from Leaders event.

Energized by mentorship, finance major Duncan George ’25 turns a two-year marketplace concept into a global fintech partnership, building a unified digital storefront for student businesses.

From a sight-unseen admission choice to first place in a sales role-play, Macey Rodrigues-Cowl blends global insight, hands-on project management, and faculty mentorship into a Charlotte sales position.

Margarita Kaprielyan, associate professor of finance, and Mark Kurt, assistant dean of global education and professor of economics, will assist incoming Dean Haya Ajjan in leading one of the nation’s top-ranked schools for business education.

At its annual awards ceremony in LaRose Digital Theatre on April 24, the Martha and Spencer Love School of Business celebrated graduating seniors, standout sophomores, and dedicated faculty and staff for excellence in academics, leadership, teaching, scholarship and service across every discipline.