Marketing & International Business

From the lunch table to a national movement, Christine Cotton G’02 used her Elon MBA to build PORCH Communities into a nonprofit that has provided more than $15 million in hunger relief since 2010.

The 2025–26 academic year is officially underway at Elon University, starting with the Opening Day ceremony on Aug. 18 in Alumni Gym.

Katie Geraghty ’26 and Anna Hamner ’25 made Charlotte their classroom at a fintech software firm, Intapp, and Krispy Kreme’s global tax team.

Two Love School of Business students, Hector Serrano Martin ’26 and Gabrielle Lerner ’27, turned New York City into a hands-on classroom through internships in global finance and luxury fashion.

Ann Fritchman, former senior vice president of sales at HanesBrands, joins Elon’s Martha and Spencer Love School of Business as an Executive in Residence, where she will mentor students, expand sales focused events and sponsor the Women in Sales club.

Research by Assistant Professor Smaraki Mohanty explores how labels about green energy use can lead consumers to view food products as healthier, even when nothing else about the product has changed.

Assistant Professor Smaraki Mohanty’s new research examines how consumer preferences for consistency and identity influence their acceptance of AI-generated recommendations.

A study by Assistant Professor Smaraki Mohanty investigates how subtle visual cues, like profile picture changes, may shape consumer attitudes toward brand activism.

Taylor Casey ’16 secured a $50K NC IDEA Seed Grant for Kahmino, her neighborhood-matching startup, with support from Elon mentors, fueling plans for nationwide expansion.

Shane O’Kelly, president and CEO of Advance Auto Parts, visited Elon to share lessons on leadership, strategy and career growth during a Lessons from Leaders event.