Marketing & International Business

Elon's Alisha Horky and fellow researcher Mark Pelletier of Radford University write about what it means to like a brand on Facebook. This article was originally published in The Conversation.

Robert Moorman, Frank S. Holt Jr. Professor of Business Leadership, examines how contemporary treatments of trust enhance people’s understanding of how trust and Organizational Citizenship Behavior performance interrelate. 

Elon University earns 33 badges for excellence in rankings based on the outcomes of a college education. The rankings were published Sept. 8 by USA Today and College Factual.

Brian Lyons, Robert Moorman, Elena Kennedy, Rosey Bao and Sean McMahon shared their scholarship during the association’s annual meeting.

Research co-authored by Alisha Horky, assistant professor of marketing, examines both annoying marketing and creepy marketing from a consumer’s perspective.

The assistant professor of marketing and her co-author examine the Facebook “Like" from a product and service perspective.

Kelly Foran ’15 G’16 was accepted this summer into a startup accelerator program run by Groundwork Labs, a Durham-based organization that helps entrepreneurial ventures get off the ground.

The assistant professors of marketing present a framework and model to evaluate the impact of promotions on company revenue and profit.

Students participated in a unique opportunity to experience and create online marketing campaigns for clients.

Research co-authored by the assistant professor of marketing examines the situational influences on customers’ self-service technology decisions.