Marketing & International Business

Integrated Marketing Communications students presented proposed brand promotion campaigns for the Elon BioBus. 

The assistant professor of marketing was quoted in a recent story by central North Carolina's largest daily newspaper about the troubled times of a local shopping mall.

The founder and chief executive officer of Doherty Enterprises Inc., which operates eight restaurant concepts in four states, was honored in December at a gala hosted by the New Jersey Restaurant Association.

Four students and one professor provided video and social media coverage to this annual summit of industry leaders, entrepreneurs and researchers in Nashville. Two more Elon students and one Elon alum attended as well.

Dara Redler, vice president at Coca-Cola North America Brands, shared with students how Coca-Cola has become one of the best-branded companies.

Shakori Fletcher ’16 competed against more than 50 students, earning second place in the national collegiate sales competition.

Assistant Professor Michael Rodriguez coauthored a research review of the interactive marketing literature in the context of personal selling and sales management.  

Associate Professor Lawrence Garber Jr. was recently interviewed by The Atlantic on how color and other visual cues affect people’s attraction to food.

Assistant Professor Erin Gillespie presented research on the economic, symbolic and human resource approach to sales management at the academic conference for marketing researchers and practitioners.