Marketing & International Business

Erin Gillespie, assistant professor of marketing, co-authored a paper on the impact brand attachment has on the performance of salespeople.

Alisha Horky, Kacy Kim and Carri Tolmie shared insights from their research studies involving cause-related marketing, the psychology of branding, ad countdown effects and sports team symbols’ effect on distance performance.

Ashton Newhall '98, a former trustee and the sponsor of the C. Ashton Newhall Endowed Lecture at the Love School of Business, has received the annual entrepreneurial recognition from Ernst & Young. 

The international business students will graduate with one degree from Elon and one degree from a European partner institution.

At the annual Faculty/Staff Lunch on May 10, the Elon community honored six faculty members who are retiring his year. 

Caroline Perry ’18 collaborated internationally to develop a business proposal for a large multinational company.

The School of Communications lecturer and entrepreneurship major led a theory and practice-in-action workshop at the Co|Operative, a nonprofit business startup incubator in Graham.

The chapter received the Exemplary Collegiate Chapter Performance award during the AMA International Collegiate Conference.

Elena Kennedy, assistant professor of entrepreneurship, shared her research examining the revenue strategies of nonprofit social ventures, focusing on how revenue is earned, allocated and maximized in the face of competing charity and entrepreneurial mindsets. 

The students join a global community of Fellows charged with increasing campus engagement with innovation, entrepreneurship, design thinking and creativity.