Marketing & International Business

The Martha and Spencer Love School of Business faculty members presented their latest scholarship in August at the academy's meeting in Philadelphia attended by more than 10,000 researchers, consultants and practitioners from around the world.

The fourth class of participants in a program organized by a professor in the Martha and Spencer Love School of Business learned about topics such as sales culture, communication styles and value proposition.

The Martha and Spencer Love School of Business professors recently published research on how marketing faculty can implement role-play simulations using technology to improve students’ communication abilities.

Elon University senior Austin Rhoads, who graduates this spring with degrees in international business and marketing, hopes to use his own business startup experience to help a technology firm create jobs for a city growing its entrepreneurial reputation.

The Martha and Spencer Love School of Business professors recently published research on how customer-focused technology and customer orientation process impacts sales performance.

The Sales Education Foundation has honored the sales program in the Martha and Spencer Love School of Business, a distinction that helps attract national  companies to campus to recruit Elon University students into prime sales jobs.

Two Martha and Spencer Love School of Business professors presented papers at the conference focusing on sales management and personal selling.

The 15th annual Philip L. Carret Endowment Thomas Jefferson Essay Contest asked students to write about the relationship between public education and the common good in the 21st century.