E-Net News

Elon's alumni-produced admissions video wins national awards

"Experience Elon" wins two honors in 27th annual Higher Ed Marketing competition.

The Elon admissions video produced by alumni Max Cantor '10 and Tim Johnson '09 received the Silver Medal in the Video Viewbook category, and the short version of the video received an honorable mention in the Television Advertisement/Single category.

There were more than 2,900 entries from more than 1,000 colleges and universities in all 50 states and several foreign countries in this year's competition sponsored by Higher Ed Marketing Report.

Cantor and Johnson are both graduates of Elon's School of Communications. They were assisted in shooting the video by 25 current or former Elon students. Much of the equipment used in the video production is owned by the university as part of the School of Communications inventory. During the main production phase, Johnson and Cantor shot more than 20 hours of video. They returned for two days to shoot video at graduation with the help of a large student crew.

The postproduction was done both in New York and Los Angeles, with Johnson and Cantor working with the same footage, and trading editing files. The sound mix was done in LA, as was the recording of the musical score.

The video features the pictures and words of about 65 students and faculty, blending their reflections and experiences. The students and faculty tell their stories to give viewers an idea about what it is like to be a part of the educational experience at Elon.

Dan Anderson,
4/3/2012 2:24 PM