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Mobile Marketing Workshop - Sept. 14

The School of Communications will host an all-day mobile marketing workshop Saturday, Sept. 14 in McEwen Communications 011.

The workshop, titled "Our Mobile World: How Mobile Devices are Changing Advertising and Marketing," will be led by Michael Hanley, an associate professor of advertising and director of the Institute for Mobile Media Research at Ball State University.

Registration for the event is not required, and a light breakfast will be provided. The schedule for the workshop is below. If you have questions, please contact Communications assistant professor Dan Haygood at dhaygood@elon.edu.

8:15-9 a.m.: Light breakfast

9-10 a.m.: Introduction to mobile, mobile ecosystems, mobile technologies

10-10:55 a.m.: Reaching a mobile audience - who, where and when

10:55-11:05 a.m.: Break

11:05 a.m. - noon: Mobile marketing regulations - privacy, ethics, children

Noon - 1 p.m.: Lunch (on your own)

1-2 p.m.: Mobile marketing - messaging, web, WAP

2-2:55 p.m.: Mobile marketing - advertising, apps, proximity

2:55-3:05 p.m.: Break

3:05-4 p.m.: Mobile wallet, banking & the future

Colin Donohue,
9/11/2013 2:30 PM