Marketing
Turn Ideas into Impact with a Marketing Major
Marketing at Elon combines strategy, creativity and analytics to prepare students for today’s fast-moving business world. Students learn how to understand customer needs, craft compelling messages and deliver solutions that drive results, while exploring the many ways marketing connects consumers with products, services and organizations. Through coursework in areas such as pricing, distribution, marketing communications, product and service design, and consumer insight, the program pairs foundational marketing principles with current tools and practices shaping the field.
From Elon Marketing to Career Confidence
Making connections and building relationships are core practices at Elon University, and for Joe Byrd, the marketing program’s emphasis on analytical thinking and actionable strategy made Elon the right place to pursue his interests. As the son of an Elon professor, he saw firsthand how close the student-faculty community was. “If this is the Elon way, I would love to be here,” said Byrd, a 2023 graduate with a double major in marketing and finance.
Small classes, weekly College Coffee traditions, and strong faculty relationships helped him develop the skills he uses today as a cloud security consultant at Zscaler. “Marketing as a major, as a field, it really comes down to connection,” Byrd said. “It’s about having a great team with you.”
Byrd honed those skills on the Elon Sales Team, competing nationally to craft compelling pitches, and by rechartering Pi Sigma Epsilon, a professional fraternity focused on sales, marketing and management. “What the marketing major allowed me to do is understand business really broadly but then also just cultivate the skill of crafting a really compelling message,” he said.
He encourages students to seek out opportunities with faculty and organizations. “Probably the most important thing I’ve done is getting to know people, networking with people. That was a skill I really picked up at Elon, and it’s been serving me well so far.”
Why Choose a Marketing Major?
Real-World Experience
Every marketing student is required to complete at least one internship for academic credit. Recent placements include Fidelity Investments, NASDAQ OMX, AT&T, PepsiCo and Trakid.
Career Outcomes
Elon marketing alumni follow many paths after graduation, including graduate study and careers in the public and private sectors. Recent graduates have launched careers as brand managers, account representatives, sales consultants, marketing researchers and more, with alumni making an impact at organizations such as ADP, Gartner, Oracle NetSuite, Macy’s, Procter & Gamble, and Wayfair.
What you’ll learn
As a marketing major, you’ll complete Elon’s strong business core and then explore the broad scope of the field, from consumer behavior, new product planning and pricing to distribution channels, marketing communications, digital marketing and analytics. The program helps students understand how these areas work together to meet consumer needs and turn strategy into action. View full degree requirements in the academic catalog.