WE Do! Women Entrepreneurs for the Greater Good

April 18, 2018 | 9 a.m.-2:15 p.m. | McKinnon Hall, Elon University

Hosted by the Doherty Center for Creativity, Innovation & Entrepreneurship


WE Do! Women Entrepreneurs for the Greater Good is dedicated to empowering women entrepreneurs. This conference is designed to promote a vibrant entrepreneurial ecosystem and development for all individuals and help them build their capacity to launch and grow their startups. This initiative will help women entrepreneurs and female students who desire to become entrepreneurs expand their networks while offering them inspiring role models and identifying important resources to help them achieve their entrepreneurial aspirations and goals.

Women are a driving force in our national and global economy, and we believe the world can and will be more prosperous and vibrant when women’s contributions are taken seriously. Because women entrepreneurs are critical to healthy economic growth, this conference is intended to help identify and overcome gender-based obstacles that appear along the entrepreneurial journey.


Gabrielle Raymond McGee, Tory Burch Foundation

Gabrielle Raymond McGee believes that businesses can “do well by doing good.” She has dedicated her career to helping companies grow their bottom line through purpose driven brands and social impact. Through digital marketing campaigns and storytelling, McGee has helped numerous causes, foundations and brands, including Major League Baseball and the Tory Burch Foundation. She holds a B.S. from Elon University (summa cum laude), MPA from New York University and received the Intellectual Contribution Award in the Stanford’s Graduate School of Business LEAD program on Corporate Innovation. Her work has been cited in the international media and she has spoken at the Cannes Lions Festival of Creativity, Fast Company’s Innovation Festival, Google and Stanford. Gabrielle currently serves as Vice President of Digital, Marketing and Special Projects for the Tory Burch Foundation, overseeing EmbraceAmbition.org, ToryBurchFoundation.org, the online Fellows Competition and the Seed Box. She is passionate about making a positive change in the world, with a deep interest in women’s causes, the environment and serving her community in New York.


Marci Zaroff, ECOlifestyle pioneer & expert

Marci Zaroff coined the term “ECOfashion” and is an internationally recognized ECOlifestyle expert, educator, innovator and serial entrepreneur. Founder of leading sustainable fashion lifestyle companies MetaWear, Under the Canopy and Farm to Home, executive producer of “THREAD Documentary | Driving Fashion Forward,” and co-founder of Good Catch Foods, BeyondBrands and The Institute for Integrative Nutrition, Zaroff has been instrumental in driving authenticity, environmental leadership and social justice worldwide for over 28 years. Board member of the Organic Trade Association, Textile Exchange, Fashion Revolution and Cradle to Cradle’s “Fashion Positiv,” Zaroff was a key figure in the development of the Global Organic Textile Standard (GOTS) and first Fair Trade Textile Certification. Zaroff has received countless recognitions, including Retail Touchpoint’s “Retail Innovator Award,” New York Moves “Power Women Award,” Fashion Group International’s “Rising Star Award” and the Natural Product Industry’s “Socially Responsible Business Award.” She is featured in the book “ECO AMAZONS: 20 Women Who Are Transforming the World” and is a Henry Crown Fellow of The Aspen Institute. Her first book”ECOrenaissance: Co-­‐Creating A
Stylish, Sexy and Sustainable World” will release August 2018.

Welcome Remarks

Elon President Connie Ledoux Book

Connie Ledoux Book began service as Elon’s president on March 1, 2018, bringing more than 20 years of higher education leadership to the university. She was named Elon’s ninth president after serving as provost of The Citadel, the Military College of South Carolina, and previously serving 16 years as an Elon faculty member and senior administrator. The granddaughter of Louisiana cotton sharecroppers, Book has a deep belief in the transformative opportunities of higher education and a primary commitment to student growth and development.

In March 2015, she was named the first female provost and dean in The Citadel’s 175-year history. She led creation of new programs in nursing, engineering, cybersecurity, intelligence security and advanced STEM education that were supported by more than $15 million in gifts, grants and state appropriations. She also forged new partnerships with business and government partners, including Boeing, Google and the U.S. Department of Defense. Book embraced her groundbreaking position as The Citadel’s highest-ranking female leader, and with her support, the college reached record enrollment for African-American, female and Latino first-year students.


9-9:15 a.m. Registration
9:15-9:30 a.m. Welcome, President Connie Ledoux Book
9:45-10:30 a.m. Opening Speaker, Marci Zaroff
10:30-11:35 a.m. Panel Discussion (Professional & Students tracks)
11:15-11:30 a.m. Networking Break
11:30 a.m.-12:30 p.m. Round Table Discussions
12:30-1:45 p.m. Lunch & Keynote Address, Gabrielle Raymond McGee
1:45-2:15 p.m. Closing


General: $30 per person
Students: Free*

*There is no registration fee for Elon students. However, to cover the cost of lunch a $15 fee will be charged to your Elon account if you register but fail to attend.


Cancellation policy: Cancellations should be sent to kphipps3@elon.edu. Cancellations received after 5 p.m. on April 5, 2018 will not be eligible for a refund.


Directions to campus

Campus Maps – The event will be held in McKinnon Hall inside the Moseley Center (building 30 on the printable campus map).