The sport management degree program at Elon University has received specialized accreditation through the Commission on Sport Management Accreditation (COSMA) located in Fort Collins, Colorado, USA. The sport management program in the following degree is accredited by COSMA:

  • Bachelor of Science in Sport Management

Resources


Student Learning Outcomes Matrix – Academic Year 2022 – 2023

Identify Each Student Learning Outcome and Measurement Tool(s) Identify Benchmark Total Number of Students Observed Total Number of Students Meeting Expectation Assessment Results:

Percentage of Students Meeting Expectation

Assessment Results:
1. Does not meet expectation
2. Meets expectation
3. Exceeds expectation
4. Insufficient data
SLO 1 – The student will demonstrate proficiency in organizing content effectively to write and speak with clarity.
Measure 1:
Capstone Project Oral Presentation: (Direct)
70% of students will earn 80% or higher on presentation rubric n=43 37 85% 3
Measure 2:
Written: SPT 4970 Position Paper (Direct)
70% of students will receive an 80% or higher on writing rubric n=41 31 75% 3
Measure 3a:
Senior Survey
(Indirect)
70% of students report that the major prepared them to effectively write n=43 37 92.5% 3
Measure 3b:
Senior Survey
(Indirect)
70% of students report the major prepared them to speak with clarity n=43 41 97% 3
SLO 2 – The student will apply sport management course knowledge to industry issues.
Measure 1:
Comprehensive Examination
(Direct)
70% of students will earn an 80% or higher on application questions on the comprehensive exam n=43 30 70% 2
Measure 2:
Senior Survey
(Indirect)
70% of students report that they can successfully apply course knowledge to practical experience in the industry n=43 43 100% 3
Measure 3:
Internship Supervisor
(Indirect)
70% of internship supervisors believe that students are able to apply sport management n=32 31 97% 3
SLO 3 – The student will critically analyze industry problems, gather evidence, research solutions and create conclusions to make decisions.
Measure 1:
Event Management
Case Study
(Direct)
70% of students will earn (80%) or higher on the critical analysis rubric n=45 42 93% 3
Measure 2:
Senior Survey
(Indirect)
70% of students report they can analyze industry problems, research solutions, and create conclusions from evidence to make decisions and solve challenges faced in the industry n=43 43 100% 3
SLO 4 – The student will demonstrate preparation for professional success in the sport management industry.
Measure 1:
Capstone Professional Development Project: Resume Review
(Direct)
70% of students will earn an 80% or higher on the professional development rubric n=43 26 60% 1
Measure 2:
Internship Supervisor Survey
(Indirect)
70% of internship supervisors believe that students are prepared for professional success n=32 31 97% 3

Program-Level Operational Effectiveness Goals Matrix – Academic Year 2022-23

Identify Each Operational Effectiveness Goal and Measurement Tool(s) Identify the Benchmark (e.g., 80% will achieve a rating of 5) Data Summary Assessment Results:
1. Does not meet expectation
2. Meets expectation
3. Exceeds expectation
4. Insufficient data
OEG 1 – Ensure that SPT majors are actively engaged in the “Elon Experiential Learning Requirements”
Measure 1 SPT strives to meet or exceed the percentage that Elon University reports for student involvement in Global Engagement

Elon University ELRs
Class of 2022 Cohort

ELR University SPT Dept
Global Engagement 44% 35%
1
Measure 2 SPT strives to meet or exceed the percentage that Elon University reports for student involvement in Internship

Elon University ELRs
Class of 2022 Cohort

ELR University SPT Dept
Internship 87% 100%
3
Measure 3 SPT strives to meet or exceed the percentage that Elon University reports for student involvement in Leadership

Elon University ELRs
Class of 2022 Cohort

ELR University SPT Dept
Leadership 59% 48%
1
Measure 4 SPT strives to meet or exceed the percentage that Elon University reports for student involvement in Undergraduate Research (UR)

Elon University ELRs
Class of 2022 Cohort

ELR University SPT Dept
Research 23% 8%
1
Measure 5 SPT strives to meet or exceed the percentage that Elon University reports for student involvement in Service Elon University ELRs
Class of 2022 Cohort

ELR University SPT Dept
Service 87% 100%
3
OEG 2 – To ensure SPT Faculty are committed to excellence to Elon’s teacher-scholar-mentor model
Measure 1 SPT strives to meet or exceed the average Student Perceptions of Teaching (SPOT) scores of Elon University faculty on the majority of the instruction measures. Data will be compared annually. Data from the Fall 2022 and Spring 2023 SPOT scores reported that in 12 of the 13 instruction measures, the majority of SPT faculty scored higher than the University average.

One measure (the instructor expected students to take responsibility for their own learning) scored just below the university average. SPT faculty will continue to discuss strategies to stress student responsibility.

3
Measure 2 Elon faculty are actively engaged in scholarship (as defined by the School of Communications Scholarly Statement) Nine of the SPT faculty either participated in at least one peer-reviewed presentation and/or had an accepted peer-reviewed publication. 3
Measure 3 Elon faculty are actively engaged in service activities (as defined by the School of Communications Service Statement) Eight of the SPT faculty participated in university service at the School and/or university level. 3
Measure 4 Senior Survey: 70% of all seniors will report “satisfied” or “very satisfied” with faculty mentoring in our major 88% of seniors (n=38) were “satisfied” or “very satisfied” with faculty mentoring in our major. 3
OEG 3 – Engage alumni and industry professionals in activities that enhance the Department of Sport Management
Measure 1 Assessment of annual alumni and/or industry professional campus visits and involvement in: class presentations; Homecoming programming; and in-class video calls The Department of SPT continues to enhance alumni engagement. Several methods are employed in an effort to capture alumni, including the SPT Alumni Survey, points of contacts via social media, and ongoing invitations to return to all SPT related activities.

Industry professionals are actively engaged in all our classes throughout the year, along with annual events (Sport Management Symposium, WINS). Finally, industry professionals are represented on the School of Communications Advisory Board.

3
Measure 2 Dissemination of Information to Alumni The School of COM sends out 3-4 newsletters annually – to all COM students (including SPT). The School also distributes an annual report each year. 3
Measure 3 Assessment of alumni survey results (every 5 years) The survey was distributed during the 2021-2022 academic year and will be redistributed during the 2026-2027 academic year. N/A
OEG 4 – To become a national leader in sport management education
Measure 1 Actively engage in scholarship around sport management education, in particular high impact practices In 2022-2023, SPT faculty have:

a) Faculty presented at the Center for Engaged Learning conference at Elon and the COSMA annual conference on living and learning/first-year experiences.

b) Faculty submitted an article to the Sports Innovation Journal about the Sport Management and Media living learning community – the article was accepted with minor revisions

c) A faculty member presented about the leadership ELR for Women Influencers in Sport (WINS) at the COSMA annual conference.

d) A faculty member co-edited a book titled, “Cultivating Capstones Designing High-Quality Culminating Experiences for Student Learning” focusing on multi-institutional, mixed-methods research on capstones and co-authoring two chapters on the current landscape of the capstone experiences.

3
Measure 2 Receive COSMA accreditation Completed – Received Accreditation February 2023 3
Measure 3 Annual review of SPT curriculum SPT faculty schedule time at the first meeting of each semester to evaluate and discuss curricular changes. A new SPT curriculum was presented that will include non-sport and sport electives both in sport management and in other disciplines. SPT curriculum changes were submitted to the School of Communications Curriculum Committee and the University Curriculum Committee in Spring 2023. Both committees approved the curriculum revisions. Implementation of the new curriculum begins for the 2023-2024 academic year. See Appendix C for curriculum changes.

With a need to address Esports, a proposal has been submitted and is in review with the university core curriculum committee and awaiting approval.

Faculty will submit a proposal for an international sport course during the 2023-2024 academic year to the school and university curriculum committees.

COR 3060, College Athletics course that is taught by faculty in sport management will be designated as an Advancing Equity Requirement (AER). Beginning fall 2023 all students will need to take one course designated AER.

3
OEG 5 – Achieve goals associated with the Department of Sport Management Five-Year Strategic Plan
Measure 1 SPT strives to achieve 90% of the goals stated in our 5-Year Strategic Plan As of 2023, 10 of the 11 goal have been successfully completed. The exploration of a graduate program is an ongoing discussion about the role of sport management in graduate education. Implementation of the new strategic plan began spring of 2023. 3