2023 WINS Forum
Friday, Nov. 10, 2023
The fall 2023 Women Influencers in Sport (WINS) Forum returns to Elon’s campus on Friday, Nov. 10, with an exciting program centered around the theme of “A PowHERful Era: Leading with Boldness.” The event, which will delve into topical subjects such as social media, branding and leading in today’s industry, kicks off with a 4 p.m. panel discussion in Turner Theatre featuring:
- Elizabeth Motta, vice president of insights and analytics at World Wrestling Entertainment
- Jennifer Strawley, director of athletics at Elon University
- Karen Lindsey (moderator), assistant professor of strategic communications at Elon University and owner of Lindsey Consulting Group
Following the panel, the forum will host a Sip, Snack and Socialize reception from 5-7 p.m. at The Oak House Downtown Elon. For questions about the 2023 WINS Forum, contact Associate Professor Shaina Dabbs at firstname.lastname@example.org.
Elizabeth Motta serves as vice president of insights and analytics at World Wrestling Entertainment, the prominent media and entertainment leader better known by its acronym WWE. In her role, Motta supports the data, insights and strategy needs of the organization’s sponsorship, creative, talent and marketing teams. During her 15-year career spanning media and sports entertainment, she aims to humanize and democratize data and insights. Managing a team of analysts, data scientists, and data translators, Motta has spearheaded the development of cutting-edge social listening operations, unique ways of measuring talent ROI, and blending data to inform creative processes. Prior to WWE, Motta worked at Horizon Media, where she built Horizon’s first social intelligence practice. She graduated from the University of New Hampshire.
A respected national leader in college athletics, Jennifer Strawley serves as Elon University’s director of athletics, officially beginning the role in August 2023. She came to Elon following 11 years at the University of Miami, most recently serving as the senior deputy director of athletics. While in Coral Gables, Florida, Strawley oversaw all day-to-day operations of the athletics department at Miami. Additionally, she served as interim director of athletics in fall 2021 and was the sport administrator for football and women’s basketball, as well as the department’s senior woman administrator. In 2021, Strawley was named the Women’s Basketball Coaches Association Administrator of the Year. Prior to her time at Miami, Strawley worked for the NCAA as the director of academic and membership affairs. Strawley earned a bachelor’s degree from the University of Pennsylvania, where she played softball, serving as a two-year team captain. She completed her master’s degree in sports administration from the University of Miami.
Karen Lindsey (moderator)
A teacher, scholar, mentor and leadership consultant, Karen Lindsey serves an assistant professor of strategic communications at Elon University. She also maintains an active consulting practice as owner of Lindsey Consulting Group where she advises university presidents, corporate executives and nonprofit boards on internal and external strategic communication practices, and conducts workshops on inclusive leadership. Before joining Elon in 2021, Lindsey was a visiting lecturer at Texas Christian University where she taught public relations, strategic writing, diversity, and campaigns courses. A native of Milwaukee, Wisconsin, Lindsey has 20-plus years of combined corporate communications, higher education, media relations, and marketing experience. Prior to teaching, she was a vice president in the Dallas, Texas office of Edelman, overseeing teams that provided clients with brand management strategies. Additionally, she has held media relations and marketing positions with Northwestern Mutual, the Chicago Tribune and U.S. Bank. She earned a bachelor’s degree from the University of Wisconsin, a master’s degree from Mississippi College, and a doctoral degree from Azusa Pacific University.