LSB students visit McKinney Advertising

Twenty-five students from David Jackson's Entrepreneurship class and Maggie Miller's Marketing class visited prominent advertising firm McKinney in Durham on October 27.

McKinney is a top-ten advertising firm noted for creative campaigns such as the Travelocity Roaming Gnome. CEO Brad Brinegar and 11 other managing partners bought McKinney from the Havas agency in 2008.

The visit to the McKinney was a chance for students in Jackson and Miller’s Entrepreneurship and Marketing class to learn more about innovative uses of media, how to target an audience and maximize advertising dollars, and learn about the various challenges facing entrepreneurs.