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Michael Rodriguez Discusses Super Bowl Ads in WFMY News 2 Interview

February 7, 2011

Michael Rodriguez, assistant professor of marketing in the Love School of Business, was interviewed on WFMY News 2's Good Morning Show in a segment about Super Bowl ads. Rodriguez talked to WFMY's Tracey McCain about what makes a memorable Super Bowl ad and how companies can use the airtime to build brand awareness. Watch Rodriguez's interview here.

Betsy Stevens Presents Paper on Bear Stearns and Lehman Brothers ethics

February 7, 2011

Betsy Stevens, associate professor of management in the Love School of Business, presented a paper, "An analysis of the Bear Stearns and Lehman Brothers codes of ethics," at the 4th International Colloquium on Business and Management, held in Bangkok, Thailand in January.

Linda Poulson Appointed to NCACPA Board of Directors

February 7, 2011

Linda Poulson, associate professor and chair of the Accounting department in the Love School of Business, has been appointed to the Board of Directors of the North Carolina Association of CPAs for a three-year term.